Photo via The Girl Brand
I can't believe it, but the ME brand turns one today (August 1st)! The year completely flew by and to be honest, the anniversary snuck up on me. But, I have something exciting in the works as a belated celebration, so stay tuned for more details!
Looking back on the year, I'm filled with so many emotions (all of them, really). In some ways, I can't believe I've accomplished so much (I now carry both regular and tall sizes?!?). But, there's also much more I want to accomplish. More than anything, I've learned so much in the past year; it's truly mind blowing. I am excited to use what I've learned so far to continue to improve styles, fit, quality, and the brand's approach to fashion. To all of you who have purchased ME pieces, thank you SO much! Each and every sale means so much to me, and I want nothing more than for you to love your purchase. If you have feedback, please let me know! Because I produce in limited quantities and sell direct to consumer, I'm able to implement changes relatively quickly. For example, feedback from sales of our initial six pieces was taken into account when releasing the Summer collection.
It's my hope that ME becomes your destination for ethically made, unique but versatile pieces that you can wear from desk to drinks. I started this journey with a very limited purpose: to make clothing for tall women. But, I've kept going and expanded the business because I love designing clothing, sourcing fabric, running a start-up, and being a part of the sustainable fashion movement. I'm encouraged to keep going because y'all (supporters, customers, and friends) have made me realize that the brand's aesthetic is unique within the world of sustainable fashion that tends to be dominated by monochrome color palettes and oversized silhouettes (which don't get me wrong, I also love). With this new, expanded purpose, I'm excited to be able to connect with more women.
But, I'm pretty sure I'd be lying by omission if I didn't mention that this journey hasn't always been easy. I've questioned myself and the brand more times than I can count (on a daily basis). Will a style be well-received? Will you love the fabric as much as I do? Are you willing to dry clean a garment? What's a fair price? Will this actually work long-term? Do people really just want cheap, fast fashion? Does anyone care about sustainable fashion? Can I build a successful business? Am I being too pushy when it comes to sales?
I'm not sure I have the answer to any of these questions (yet), but I'm figuring them out as I go and I'm so thankful for the opportunity to do so and to have you along for the ride.
Thank you for your support and interest in the ME brand. I honestly can't fully express how thankful I am to all of your for the likes and comments on social media, emails, your willingness to stop by and chat at pop ups, and of course, your purchases.